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MARPE Conference

The MARPE Diplo conference: May 31st – June 1st 2021, online, hosted by ISCSP, University of Lisbon (Ajuda, Lisboa, Portugal). – 2021 MARPE Conference poster

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MARPE Diplo Conference


MARPE Diplo Conference: Developing a European perspective on Public, Organisational and Civic Diplomacy

Lisbon, Portugal – 31/05/2021 & 01/06/2021

The rationale of the MARPE Diplo project is to address from a communication perspective an emerging field – public, corporate, organisational and civic diplomacy – situated at the intersection of different scientific domains such as communication sciences, international relations and political sciences. Its aim is to develop a theoretical framework, a European body of knowledge and an epistemic community in order to discuss the role of communication in the so-called “new forms” of diplomacy.

The MARPE Diplo project was developed in order to empower social responsibility, civic consciousness and highlight the importance of communication strategies and processes in contemporary society and in current global socio-political events in general, and within the diplomacy field in particular.

With the intent of building a European body of knowledge by exploring this emerging phenomenon, this conference is looking for paper submissions that map and frame public relations, communication, diplomacy, strategy and political theory and practice processes across a range of contexts, cultures and countries.

Empirical papers and reflective essays developed from a European perspective are welcomed, especially focusing:

  1. The importance of power in diplomatic contexts, in war and in peace times.
  2. Building and reinforcing peace: ethics, diplomacy and communication.
  3. Intelligence, diplomacy and communication: organization, method and outputs.
  4. From diplomacy to public diplomacy: what is diplomacy, what is a diplomat? What is the role of communication in diplomacy?
  5. Case-studies of public diplomacy.
  6. Corporate diplomacy and organisational diplomacy: what is corporate diplomacy? What is organisational diplomacy? What is a corporate or organisational diplomat? What is the role of communication in corporate and organisational diplomacy?
  7. Case-studies of corporate diplomacy and organisational diplomacy.
  8. How can communication empower civic participation and civic movements in international arenas?
  9. Reflections on civic diplomacy.


  • 15 December 2020: deadline for the submission of a structured abstract (purpose, method, findings, implications, main contribution) with up to 250 words, in English.
  • 05 January 2021: deadline for decisions over submitted abstracts.
  • 01 March 2021: deadline for the submission of the complete paper.

Information for authors:

  • Papers must be written in English. Text clarity and quality will be essential.
  • Papers must include an abstract up to 250 words. Three to five keywords must be included with each abstract.
  • Papers length: 5.000 to 7.000 words.
  • Papers must be submitted using APA style norms (6th edition).
  • Authors must submit two files in .doc, .docx or .rtf formats: 1) cover letter with title, abstract, keywords, author(s) bio notes (up to 200 words), institutional affiliation and contacts (please provide corresponding author indication); and 2) main paper without author(s) information to ensure blind review.
  • Both files must be sent as email attachment in .doc, .docx or .rtf formats to the following email: conference@marpenetwork.eu.

Format: Times New Roman, 12 | Spacing 1,5 | Justified text | Links are only presented in the bibliographic section. | Avoid endnotes and end page notes. | Bold must only be used in titles.

Alina Dolea, Bournemouth University (United Kingdom)

Anca Anton, University of Bucharest (Romania)

Anne-Marie Cotton, Artevelde University of Applied Sciences (Belgium)

Bruno Asdourian, University of Fribourg (Switzerland)

Camelia Cmeciu, University of Bucharest (Romania)

Elise Maas, IHECS Bruxelles (Belgium)

Els van Betsbrugge, Artevelde University of Applied Sciences (Belgium)

Hélène Boulanger, Université de Lorraine (France)

Nicolas Baygert, PROTAGORAS (Belgium)

Pepe Martínez Sáez, Universidad Cardenal Herrera – CEU (Spain)

Raluca Moise, London College of Communication (United Kingdom)

Samuel Nowakowski, Université de Lorraine (France)

Sandra Femenía Almerich, Universidad Cardenal Herrera – CEU (Spain)

Sónia Pedro Sebastião, ISCSP – University of Lisbon (Portugal)

Susana de Carvalho Spínola, ISCSP – University of Lisbon (Portugal)

Wilfried Bolewski, American Graduate School in Paris (France)

Established in 1906, the Institute of Social and Political Sciences (ISCSP) is one of the 18 Schools that constitute the Universidade de Lisboa. Well-known for its teaching, research and training in the areas of the Social and Political Sciences, ISCSP has firm roots in a tradition of interdisciplinary education. ISCSP has a student community of approximately 4800 students, from undergraduate to post-doc levels, 180 faculty members and 70 non-teaching staff.


ISCSP has solid pedagogical and scientific experience. Educational offer includes several programmes, such as communication sciences, political sciences, international relations, strategic studies, anthropology, sociology, African studies, public administration, human resource policies and management, and social work.


Following an outstanding scientific and cultural tradition inherited from its prior institutions, Universidade de Lisboa was created in July 2013, resulting of the merger of Universidade Técnica de Lisboa and Universidade de Lisboa (tracing its origins to the establishment of the Portuguese University in 1290). Universidade de Lisboa has 18 schools and over 100 research units, around 50,000 students, 4.000 lecturers, 2.500 non-academic staff and 400-degree courses.


Universidade de Lisboa awards bachelor, master and PhD degrees and conveys the title of “Agregado” (Habilitation). Additionally, it provides lifelong learning programmes, postgraduate studies and specialisation courses aimed at meeting training demands of emerging labour markets, boosting economic competitiveness and promoting innovation. Teaching, research, science, technology and innovation are the core business of Universidade de Lisboa. The Universidade de Lisboa aims to enhance its position as a “reference university”, at a nationwide level but also across Europe and markedly in the Portuguese speaking countries.

MARPE Diplo: Fostering European Citizenship through Public, Organisational and Civic Diplomacy

London time – May, 31 – 14:00 to 17:25 / June, 1 – 09:00 to 12:00

Paris time – May, 31 – 15:00 to 18:25 / June, 1 – 10:00 to 13:00

Bucharest time – May 31 – 16:00 to 19:25 / June 1 – 11:00 to 14:00


Registration: https://forms.gle/Wr2THBwdS4PQqskP6

Download the pdf 2021 MARPE Conference programme

Access to the conference:


ID: 825 1082 7460
Password: 506383


Monday, May 31

14:00 to 14:15 – Welcome session (on-line)

ISCSP President – Ricardo Ramos Pinto

MARPE Diplo Coordinator & 1st Vice-President Université de Lorraine – Hélène Boulanger

ISCSP Communication Science Coordinator – Sónia Sebastião


14:15 to 14:35 – Opening session (presentation by Ricardo Ramos Pinto)

Francisco André, State Secretary for Foreign Affairs and Cooperation


14:35 to 15:00 Keynote Speaker (presentation by Sónia Sebastião, ISCSP)

Nicholas Cull (on-line)

The power of soft power and new forms of diplomacy (public diplomacy / organizational diplomacy / people to people diplomacy)”

Chair, Master’s Program in Public Diplomacy, USC Annenberg School for Communication and Journalism

Director of the University of Southern California’s Master of Public Diplomacy program

A pioneer scholar and educator in the field of public diplomacy, Nick Cull is a historian of the role of mass communication in foreign policy.

15:00 to 15:15 Q&A (Moderator, Sónia Sebastião, ISCSP)

15:15 to 15:20 – Break


15:20 to 16:15 – Session 1: From hard to soft power in Public Diplomacy (video)

Chair: Sandra Balão – ISCSP

15.25/15.35 Alexandre Markovic: Third countries diplomatic organisations and discourses in time of war: the Nagorno-Karabakh conflict in 2020 between Armenia and Azerbaijan

15.35/15.45 Asma Bassoum: The power of compassionate communication in public diplomacy

15.45/15.55 Sofiane Oubela: EU Green Diplomacy On-Boarded In European Soft Power in Africa: for the better?

15:55/16:05 Lucile Desmoulins: From latent para diplomacy to patent public diplomacy: The figure of organic think tanker

16:05 to 16:15 – Q&A

16:15 to 16:25 – Break


16:25 to 17:05 Session 2: The never-ending evolution of Public Diplomacy (video)

Chair: Teresa Almeida e Silva, ISCSP

16:30/16:40 Mihaela Păun: The role of health diplomacy in a pandemic: Romanian, Italian and Chinese perspectives

16:40/16:50 Hélène Boulanger & Anne-Marie Cotton: The EU’s use of public diplomacy on social networks: 2019-2020

16:50/17:00 Gabriela Seccardini: Nation Branding and Tourism Soft Power in Public Diplomacy. Croatia’s riviera and dark war tourism PR management

17:00/17:10 Zhao Alexandre Huang & Rui Wang: Exploring the “intermestic” approach in digital diplomacy: a case study of China’s international crisis communication at the beginning of the COVID-19 pandemic

17:10 to 17:20 – Q&A


17:20 to 17:25 – Closing day – Susana de Carvalho Spínola, ISCSP


Tuesday, June 1

9.00 to 9.05 – Introduction day 2 – Sónia Sebastião, ISCSP

9:05 to 9:30 Keynote Speaker (presentation by Teresa Almeida e Silva, ISCSP)

Jim Macnamara (on-line)

“Public Relations and Public, Organisational, and Civic Diplomacy in a World of Disinformation and ‘Disinfodemics’”

Professor Jim Macnamara PhD is Professor of Public Communication at the University of Technology Sydney (UTS) and Associate Dean, Engagement and International of the Faculty of Arts and Social Sciences at UTS.

Visiting Professor at The London School of Economics and Political Science (LSE) and a Visiting Professor at the London College of Communication (LCC) in the University of the Arts London (UAL).

He is the author of 16 books and more than 100 academic and professional journal articles across journalism, media studies, public relations, communication, political science, and cultural studies disciplines.

9:30 to 9:45 Q&A (Moderator – Teresa Almeida e Silva, ISCSP)

9:45 to 9:50 – Break


9:50 to 10:35 – Session 3: Organisational Diplomacy & the Global Common Goods (video)

Chair: Sandra Balão – ISCSP

09:55/10:05 Juliana Santos: Advocacy and the role of Human Rights Organizations in the Brazilian Legislative: Rede Justiça Criminal campaigns

10:05/10:15 Andreia Soares: Sustainability as a social responsibility policy in organizations: the Secil Group example

10:15/10:25 Juan Luís Manfredi: Leadership & Corporate Diplomacy in the Post-Covid World

10:25 to 10:35 – Q&A

10:35 to 10:45 – Break


10:45 to 11:40 – Session 4: Reinforcing the role of the citizen in diplomacy (video)

Chair: Susana de Carvalho Spínola – ISCSP

10:50/11:00 Sónia Sebastião & Isabel Soares: Environmental Diplomacy: from transnational policies to the role of ambassadors – David Attenborough contribution (2018-2020)

11:00/11:10 Camelia Cmeciu: Representing connective action in online protests – (Re)tweeting the Romanian #rezist protests worldwide

11:10/11:20 Raluca Moise: Diaspora Diplomacy and Modes of Engagement. Romanian Diaspora in the UK

11:20/11:30 Anca Anton: Moving beyond citizen diplomacy: the unattached diplomats

11:30 to 11:40 – Q&A


11:40 to 12:00 – Closing conference

MARPE Network coordinator – Anne-Marie Cotton

ISCSP 1st. vice-president – Alice Trindade

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