The ISP (Intensive Study Programme) students will be immersed in an intensive learning program for 2 weeks. During this period, above a unique intercultural experience, they will benefit from various and efficient inputs, both academic and professional, and will be emulated to actively participate in the co-construction of this new body of knowledge. The programme performance is heavily enhanced by a strong combination of complementary innovative pedagogical approaches: from transmission to implication, through various forms of experiences (case study, simulation, seminars, visits, pro-action café, open webslides etc.). This two-way symmetrical perspective brings students to a level of recognized participation and curriculum elaboration and evaluation.
The programme consists of 4 modules in line with the topics listed above: 1 major module and 3 minor modules. Strategic Communication (SC) and public, corporate and civic diplomacy (PCCD) in relations to the European Institutions (major – 3 ECTS), Critical analysis of SC and understanding of social media in a PCCD environment (minor – 2 ECTS), Management of PCCD activities (minor – 2 ECTS), Political power and public opinion: role of cultural diversity in building European Citizenship (minor – 1 ECTS).
Students are recruited by the Strategic partners.
Costs are supported in accordance with the Erasmus+ financing rules.
Venue: Arteveldehogeschool, Ghent, Belgium
Ghent – Intensive Study Programme – 2019, October 28th – November 9th
Ghent – Intensive Study programme – 2020