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MARPE Talk Valencia

Welcome to

CEU Cardenal Herrera

in Valencia, Spain!

If you missed the MARPE Diplo Talk in Valencia, Spain, SUBSCRIBE to our newsletter to receive info about the next ones.

The MARPE Diplo talks series continues on May 23rd, 2019 with an incursion into the theory and practice of corporate diplomacy, an interdisciplinary area gaining more and more global relevance.

Our panel will offer varied and informed perspectives, exploring the (love-hate?) relationship between the corporate world and traditional diplomacy, as well as the impact of their junction, corporate diplomacy.

You can join us in three ways:

  1. by attending the event – please register below
  2. by following the event live on our Facebook page
  3. by addressing questions to our panel on Facebook or Twitter using #MARPEdiplo


Mª José González (Students Vicerrector at CEU Cardenal Herrera)


Ángel Alloza (CEO at Corporate Excellence)

Javier Valiente (Managing Partner Madrid at Political Intelligence)

Alberto López Valenzuela (CEO at Alva)

Roger Hayes (Professor at Henley Business School and Greenwich University)


17.00-17.30: registration & coffee 17.30-17.45: official opening 17.45-19.45: moderated panel discussion 19.45-20.00: closing statements & Q&A 20.00: networking

Venue: Palacio de Colomina (Almudín Street, 1-Valencia)

Public event – free entrance

Official language – English

Who are the members of our panel?

Maria José González Moderator MARPE Talk Valencia 2019
Maria José González, Students Vicerrector at CEU Cardenal Herrera
Ángel Alloza Speaker MARPE Talk Valencia 2019
Ángel Alloza (PhD) CEO y Secretario General de la Fundación Corporate Excellence – Centre for Reputation Leadership

He has a degree in Psychology from the Complutense University of Madrid, PCD from IESE, Master in Innovation in Communication from the Jaume I University and a PhD in Communication from the Jaume I University. His professional career began as qualitative and quantitative market research technician in Alef, Strategic Planning in J. Walter Thompson, and managing partner of Millward Brown International in Spain and Portugal.

He joined Argentaria in the Strategic Analysis Unit, within the Presidency and Risks Area, with the aim of defining and implementing a new strategy and positioning for the Argentaria brand, in 1998.

He was the Strategy Director of the Global Communication and Brand area of ​​the BBVA Group, with overall responsibility for communication strategy, brand, reputation and metrics. Since April 2011 he is CEO and General Secretary of Corporate Excellence – Center for Reputation Leadership.

CCorporate Excellence is also one of the MARPE Diplo Associated Partners – see details.

Javier Valiente Speaker MARPE Talk Valencia 2019
Javier Valiente, Managing Partner at Political Intelligence

With more than 20 years of experience as a lobbyist in Madrid and Brussels, Javier oversees customer relations at the highest level, including focus on work, quality of services and team coordination. As Managing Partner in Spain and Portugal, he has extensive experience in the design of institutional strategies, the creation of coalitions and the coordination of Public Affairs campaigns for leading companies in different sectors of activity.

Javier holds a degree in Economic and Business Studies and a postgraduate in European Affairs. He is founder and member of the Board of Directors of the Association of Institutional Relations Professionals (APRI).

Alberto López Valenzuela Speaker MARPE Talk Valencia 2019
Alberto López Valenzuela, Founder & CEO at Alva, New York, New York.

Alberto brings a solid knowledge of the industry, as well as the ability to successfully lead high level commercial teams. Alberto has spent the last twenty years working in the Media sector, developing relationships in CXO levels and executives of the FTSE, in the areas of Reputation Analysis, Leadership, Sales and Marketing.

Before founding Alva, he lived and worked in London for global media companies, such as Cision and Datamonitor plc, where he held executive positions, such as Sales & Marketing Director and VP of Sales in Emerging Markets. Alberto has a First Class BA Hons Media Management degree from the University of the Arts London and an MBA from the Cass Business School.

Roger Hayes Speaker MARPE Talk Valencia 2019
Roger Hayes (PhD) (FCIPR, Member Emeritus IPRA) is a leading international public relations and public affairs professional with 30 years experience in trade associations, corporations and consultancies and has also advised governments. He has been Director-General of the British Nuclear Industry Forum, a lobbying and trade body, CEO of the International Institute of Communications, a research-based think-tank, SVP of PR and Government Relations at Ford of Europe, Director Corporate Communications Thorn-EMI plc., Head of Corporate Communications PA Consulting Group and a Director of the strategic communications firm Burson-Marsteller, operating from London and New York. He began his career as a Reuters correspondent in Paris. He was also co-founder and Non-Executive Chairman of Echo Research, an international stakeholder insight firm.

For the past eight years he has been a Senior Counsellor with strategic communications and public affairs consultancy APCOWORLDWIDE, based in London, although he recently returned from a more than one year assignment as interim MD of the firm’s Indian operation based in Delhi, acting for private and public, Indian and international organisations. Roger is currently an adviser to the UK-India Business Council. He has also spent considerable periods of time as senior adviser to the African operation based in Johannesburg. He was for some years an adviser to the President and Government of Ghana. He is an experienced trainer, running workshops in SE Asia, Africa, India and the Middle East. He is also an approved EU institutions trainer. He is part-time faculty at Henley Business School and Greenwich University.

Roger Hayes is also one of the MARPE Diplo Associated Partners – see details.

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